About the Left Exit 12 Off Ramp Meme

History

The origin of the Left Exit 12 Off Ramp meme is a video that I uploaded to YouTube on July 4th, 2013. The video features a car drifting an off ramp and currently has more than 802k views. The bridge and the sign where added later using a picture found online. Since then the official template has been updated with a digital recreation of the bridge and the sign to avoid any copyright issues.

According to Know Your Meme, the earliest known use of the video as a meme was posted on December 29th, 2017 by HiddenLOL user, anon90. The post entitled "made a template, don't know if it has potential, template in comments," shows the car with the Swedish flag on it avoiding a photoshopped highway exit.

Since it's birth in 2017 the meme has stayed relevant and popular, with new verions being posted on a daily basis.

Licencing the meme

When do you need a license?

You need a license if you want to use the meme to:

  • Promote and/or sell goods and/or services
  • Promote a brand, business, political party or for-profit organization (including churches and other religious organizations)
  • Include the meme in new artwork or media production

A license is not necessary for:

  • Personal use, including but not restricted to, all social media platforms
  • Spreading awareness for a charity or non-profit organization

If you are not sure if your proqject require a licence, don't be afraid to ask. I am not unreasonable and will not charge you more than you can afford or more than what the license is worth to you. Sometimes it's enough that you take the time to reach out and ask. If you are a startup or a new content creator I am happy to help out in any way I can. I also encourage individuals to keep creating and sharing new versions to keep the meme alive.

How much is a licence?

The licence fee is calculated based on multiple factors including, but not limited to, expected reach, time frame, platforms, brand value, context and the overall role of the meme in the project.

If you want to use the licence for a non-profit organization and/or a charity, a licence is not reuired, but I recommend that you reach for a free licence to be safe.

How do I proceed to get a quote for my project?

Simply send me an email with as much details as possible about your project, and I will get back to you with a proposal. The more detailed the description is the more accurate the quote will be.

E-mail: licence@leftexit12.com

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